Authors: Here is What iOS14 Means for Your Facebook Ads
This article will help authors with a non-techie background understand what’s going on with Apple and Facebook so they can prepare for what’s coming in 2021. If you are currently running ads for your books on Facebook or Instagram, you might have recently logged into your Ads Manager and been presented with this notification: Welcome […]
Improve Your Ad Targeting with Interest Layers
By: Cameron Clarkson When most people get started creating targeted audiences based on interests, they target one or a list of interests. For example: a bar for Chicago Bears fans in downtown San Francisco wants to target local Bears fans. In the detailed targeting of their audience, they select ‘Chicago Bears’, ‘NFL’ and ‘American football’. […]
How to Turn Your Passion into an Online Business in 5 Steps
1. Find Your Passion It has never been more possible to turn your passion into a business. It has also never been more necessary to do so. The global pandemic caused by COVID-19 has forced the entire world to imagine what “work” looks like. Millions of people around the world have either been asked to work […]