When most people get started creating targeted audiences based on interests, they target one or a list of interests.
For example: a bar for Chicago Bears fans in downtown San Francisco wants to target local Bears fans.
In the detailed targeting of their audience, they select ‘Chicago Bears’, ‘NFL’ and ‘American football’.
A clever bar owner might even throw in ‘Walter Payton’ or ‘Brian Urlacher’ or ‘Devin Hester’.
It looks something like this: