The writing
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Essays on technology, ownership, meaningful work, and what we choose to build.
7 essays
Work & businessCase Study: Scaling Organic Reach for Cry Baby Craig’s Hot Sauce
Cry Baby Craig’s is a bold, Minnesota-based hot sauce brand with a devoted fanbase and growing national recognition. To help the brand expand its organic presence, I designed and directed an integrated content strategy focused…
Technology & ownershipSaaS Is Dead: Why Agents as a Service is the New Model That Matters
I started in the trenches. Building WordPress sites, Facebook ads, and Mailchimp campaigns for mom-and-pop shops. We were the human layer between overwhelmed business owners and the tools they needed to grow. We didn’t sell…
Technology & ownershipThe AI Tools I’m Actually Using Right Now
And how they’re giving me unfair leverage in real life.
Ideas & actionWhy, What If, and How Do We Fix This?
Dictated while walking my dogs. Written for anyone tired of things that should’ve been better by now.
Work & businessUnlocking the Passion Economy: 25 Ways to Turn Your Passion into a Thriving Digital Business
Unlocking the Passion Economy: 25 Ways to Turn Your Passion into a Digital Business
Technology & ownershipCode is a Commodity: How AI is Making Passion the New Competitive Edge
Code is a Commodity: The New Era of Passion-Driven Development
Work & businessTurn Clicks Into Customers: Mastering Facebook Ads to Grow Your Local Business
Turn Clicks Into Customers: Mastering Facebook Ads and Elementor Landing Pages for Local Businesses
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Seven recovered articles from the original archive, with their original publication dates and text. Thumbnails and cover photos are editorial images; they do not document the projects described.