Case Study: Elevating Justin Sutherland & Madison Restaurant Group
Overview Celebrity chef Justin Sutherland and the Madison Restaurant Group oversee a diverse portfolio of restaurants, each with its own character and customer base. To support their vision of growing community presence and maintaining consistent engagement across concepts, I developed and directed a cohesive content and campaign strategy. Challenge Managing multiple restaurant brands under one […]
Case Study: Scaling Organic Reach for Cry Baby Craig’s Hot Sauce
Overview Cry Baby Craig’s is a bold, Minnesota-based hot sauce brand with a devoted fanbase and growing national recognition. To help the brand expand its organic presence, I designed and directed an integrated content strategy focused on creativity, context, and collaboration. Challenge The hot sauce market is saturated with brands fighting for attention. Cry Baby […]